Speak to families before choosing a theme. Ask about the last school break, not just whether your idea sounds fun.
Find out when adults must leave for work, who handles pickup, whether siblings need one site, and how far the family can travel. Ask what happens when a child becomes ill at noon. A family with no nearby backup may value clear illness planning more than a fancy outing.
Compare the whole bill. A camp that costs less on its front page may cost more after late care, lunch, supplies, and transport.
Make a small research sheet with columns for dates, ages, hours, total price, travel, booking date, refund rules, and the main reason to choose each offer. Include community programs and care from relatives as alternatives. Do not copy another camp's name, photos, or wording.
Use a question such as:
“What made last summer hard to plan? Which part of the day was hardest?”
Then test a specific offer: exact week, address, hours, age band, and price. An email saying “keep me posted” is interest. A completed, lawful booking on clear terms is stronger evidence.
Do not collect unnecessary details about a child's health during a casual survey. Save those questions for a secure intake process when they are needed.
Do this next: Speak with a small mix of working parents, shift workers, single caregivers, and families with access needs. Treat the answers as research, not a guarantee of sales.