Ask customers about their past choices. Did they book for childcare, friendship, skill, a portfolio, or a chance to try something without buying supplies?
Parents may care about hours and a welcoming teacher. Children may care about choice and whether their work will be laughed at. Adult beginners may fear public criticism. Advanced musicians may want a suitable ensemble and challenging material.
Show a draft day and ask what feels wrong. A full day of quiet drawing may delight one group and tire another. A final performance may motivate some people and worry others.
Ask about the whole cost. Does the participant need an instrument, special clothing, software, a costume, or travel to a later collection day? Hidden supplies can turn an affordable fee into a poor experience.
Visit possible venues and speak with suppliers before setting the price. Ask teachers how much preparation, cleanup, and individual support the projects really take.
Try a small approved workshop with the same age group and materials. Record where people wait, where they need help, and what fails. Do not use the pilot as an excuse to skip safety, screening, or permissions.
Your task: Record the difference between what buyers want and what participants want. Your offer should address both.